No matter what you're putting out into the world, the ultimate measure of success is in guests' heads. Learning to interpret their feelings and behaviors will revitalize your business and lock onto that elusive feeling of connection.

Let's say you represent:

ZOOS + AQUARIUMS

MUSEUMS + EDUCATION

THEMED ENTERTAINMENT

MAKE IT STUNNING.

Your first instinct is to attract guests with a stunning design. We can help you get there:

EXHIBIT
DESIGN

GAME DESIGN
+ STRATEGY

APP CONCEPT
+ DESIGN

INTERFACE
+ WAYFINDING

CONCEPT + CREATIVE

AND MUCH,
MUCH MORE

FATAL ATTRACTION.

But, looks can be deceiving. How do you know that your experience will touch hearts? Open minds? Endure?

GO THE EXTRA MILE.

The force making waves in today's business world is user experience design. The secret to its value? Listening to your target audience more effectively than ever before. We discover what drives people, then hand you the keys and a map.

Here are a few of our handcrafted UX methods for TE:

INTERACTIVE MAGIC
  • A company needed MAGIC to simplify a complicated attraction that threatened to upset and alienate its prospective guests.

Improve engagement by aligning an experience with guests' motivations.
LET'S MAKE A DEAL
  • A company needed to play Let's Make a Deal with children to learn whether they would prefer to design their own takeaway toys.

Estimate the strength of attraction between guests and a product or concept.
MAD DASH
  • In a Mad Dash to the Future, DIRECTV reimagined how customers interact with online content and services.

Envision futuristic concepts by speedily iterating on existing ones.

MIX + MATCH.

To strengthen your connection with guests in exactly the areas you need most, we can mix and match our exclusive methods listed above with these tweaked UX classics:

$100 TEST
  • A company needed to conduct a $100 test to choose between competing takeaways in a prospective attraction.

Prioritize options by asking testers where they'd put their money.
A/B TESTING
  • A company needed an A/B test to learn whether an interactive would better engage guests with a template or a blank canvas.

Learn which experience guests prefer by watching them react to prototypes.
CARD SORTING
  • A company facilitated a card-sorting exercise to distinguish between how children and adults would walk through an attraction.

Ask guests to arrange an experience in the most satisfying sequence.
CHILD PLAY SESSION
  • We ran a child play session to learn how to mimic play patterns in digital arts and crafts.

Optimize a playful concept by watching children play in a similar context.
CONTEXTUAL INQUIRY
  • A zoo needed a contextual inquiry to understand how to improve guest visits and interactives.

Explain guests' behaviors and needs by watching and interviewing them.
EXPERIENCE PROTOTYPE
  • We used an experience prototype to test sensory augmentation and deprivation in a zoo interactive.

Simulate an experience to prevent bottlenecks and detect delight-triggers.
DIARY STUDY
  • A company needed to conduct a diary study to learn to create souvenirs that guests would cherish for a long time.

Learn how guests feel about a continuing or previous experience.
EXPERT REVIEW
  • A company needed to know if their interactive was usable by a lesser-known demographic, so we sought an expert review.

Find hidden opportunities by soliciting advice from specialists.
INTERVIEW
  • GE wanted to design radiology software to accommodate communication and interruption, so we interviewed radiologists.

Learn how users feel and act in a given context by discussing it with them.
STAKEHOLDER INTERVIEW
  • We interviewed DIRECTV's web developers about their hopes and concerns for online registration.

Learn how stakeholders feel about a project by discussing it with them.
LITERATURE REVIEW
  • We conducted a literature review to learn from zoo interactives similar to our proposed one.

Evaluate similar work via papers, videos, and other resources.
PARTICIPANT-OBSERVATION
  • We visited Build-A-Bear as undercover participant-observers to see its culture firsthand.

Discover behaviors, delighters and bottlenecks in a relevant experience.
REACTION CARDS
  • Testers selected reaction cards to express whether each character's visual design conveyed the intended attitude.

Make sure guests and teammates see your experience as you do.
SPEED-DATING
  • We speed-dated a range of extreme backyard concepts with consumers to meaningfully improve their experience.

Provoke impassioned feedback to find the most impactful design direction.
THINK ALOUD
  • We conducted a Think Aloud with testers to find usability issues and ways we could improve a proposed interactive.

Learn what works by asking guests to narrate as they engage.

KEEP UP, REACH OUT.

We're always tinkering. Keep an eye out for new additions, pop over to our blog, or contact us.

LET'S TALK.

Why not send me an email?